Syasya’s involvement in the music industry began in 2016 when she flew from tropical Singapore to the exciting city of London to study BA Music Business in University of Westminster.

Through uni, she joined the Ferocious Talent family focusing on marketing, design and social media.

In the past 7 years, Syasya has worked for other music companies such as Sony Music Singapore, Believe Digital, Cre8ing Vision and iluvlive. She is also Program Coordinator for Cre8ing Vision’s A&R Focus Group Programme, taking it to major record labels such as Virgin, Warner, Island, Believe and Capitol Records.

She is now a freelancer, working on projects in different capacities ranging from Partnerships Manager to First Assistant Director and founded her own marketing collective, The Kale Kolektif.